Terms and Conditions

Version 1.20   Last revised 11/10/2020

Copyright © 1997-2020 Madison Gas and Electric Co.
All rights reserved.

By using this website or any website created by Madison Gas and Electric Company (MGE) (that is, MGE Energy, Inc., and all subsidiaries, including but not limited to MGE), you are accepting these Terms and Conditions. If you do not agree to these Terms and Conditions, do not access or use this website.

You represent and warrant that you are at least 18 years old, or if you are not 18 or older, that you will use this website under the supervision of a parent or legal guardian who agrees to be bound by these Terms and Conditions. If you are using this website on behalf of any entity, you represent and warrant that you are authorized to accept these Terms and Conditions on the entity’s behalf, and that the entity agrees to be bound by these Terms and Conditions.

These Terms and Conditions govern your use of this website and do not alter in any way the terms or conditions of any other agreement you may have with MGE for services, products or other matter.

If you have any questions regarding the use of this website and its content, please contact MGE by emailing mge@mge.com.


By your use of this website, you understand and agree that MGE may use, collect and share information about you in accordance with MGE’s Privacy Policy, which is incorporated by reference into these Terms and Conditions such that it should be regarded as part of these Terms and Conditions. By your use of this website, you also understand and agree that internet transmissions are never completely private or secure. Thus, any communication you send to MGE, whether via this website or via email or other electronic means, may be read or intercepted by others.


The use of this website and its content is at your own risk. Except as expressly provided to the contrary in a writing by MGE, the website and its content are provided on an “as is” basis without warranties of any kind, either express or implied. MGE disclaims all other warranties, express or implied, including, without limitation, implied warranties of merchantability, fitness for a particular purpose, title and non-infringement as to the website and its content. The content may contain typographical errors, out-of-date information or other inaccuracies, and MGE makes no representation or warranty regarding the accuracy, reliability, completeness or timeliness of the content, or about the results to be obtained from using this website and its content. Changes are periodically made to this website and its content and may be made at any time. You should periodically visit this page to review the Terms and Conditions because they are binding on you, and if you do not agree to the Terms and Conditions, cease use of this website.

MGE does not represent or warrant that this website will operate error-free or that this website and its server are free of computer viruses or other harmful matter. You should use industry-recognized software and best practices to detect and prevent viruses, particularly when downloading any material. If your use of this website or its content results in the need for servicing or replacing equipment or data, MGE is not responsible for those costs.

In no event shall MGE, its directors, members, employees, agents, suppliers or any third parties mentioned in this website be liable to you or any third party for any damages whatsoever (including, without limitation, special, incidental, indirect, consequential and punitive damages; lost profits; or damages resulting from loss of use, lost data or business interruption) resulting from the use (or inability to use) this website and its content, whether based on warranty, contract, tort, product liability, strict liability or any other legal theory, and whether or not MGE is advised of the possibility of such damages. In no event shall the aggregate liability of MGE, whether in warranty, contract, tort, product liability, strict liability or any other legal theory, arising out of or relating to the use (or inability to use) this website and its content, or arising out of or relating to these Terms and Conditions, exceed one hundred U.S. dollars ($100.00).

By using this website and its content, you represent and warrant that your usage is lawful and agree to defend, indemnify and hold harmless MGE, its officers, directors, employees and agents from and against any claims, actions, demands or damages (including, without limitation, actual legal and accounting fees, expert fees and consequential damages) arising from or related to (a) your use of this website and its content, (b) your breach of any of these Terms and Conditions, or (c) your violation of any rights of any third party.

Some jurisdictions do not allow excluding or limiting liability or implied warranties. Therefore, some or all of the limitations above may not apply to you.

This website does not include any offer to sell, nor any solicitation of an offer to buy, any securities. Any financial information on the website should not be regarded as current, complete or accurate and should not be relied upon for any purpose. Financial and securities information regarding MGE can be found in MGE’s current United States Securities and Exchange Commission (SEC) filings.


You may use MGE’s online bill account access and payment management system (“My Account”) only if you are a customer or partner of MGE and have agreed to take part in MGE’s My Account by properly registering a User ID and password. By registering for an account, you agree to (a) provide complete and accurate account information; (b) promptly update your account information (including your name, address, phone number, email address and bank or financial account) upon any changes; (c) maintain the secrecy of your password and otherwise maintain your account’s security; (d) promptly notify MGE of any actual or suspected security breaches related to your account or this website; (e) be responsible for all activities that occur under your account; and (f) accept all risks of unauthorized access.

In the event that your account information changes for any reason, including your bank or financial account information, you are obligated to promptly enter these changes within My Account. Payments will continue to be processed against your previously entered bank or financial account until your changes have been received and processed. Note that MGE may use a third-party payment processor, and in that instance, you may be redirected to a third-party website.

MGE reserves the right to cancel accounts or modify account information, including User ID and password, in the event such accounts: (a) contain fraudulent or materially inaccurate information; (b) cause misdirection of charges, communications, services or products to others; or (c) are otherwise illegal or interfere with MGE’s services or other operations.


MGE may modify, suspend or discontinue the website, or any content therein, either temporarily or permanently, without prior notice, and MGE will not be liable for any such modification, suspension or discontinuance. MGE reserves the right, without notice and in its sole discretion, to terminate your license to use this website and its content, and to block or prevent your future access to, and use of, this website and its content.


The content of this website (including its text, images, design and information) is owned by MGE under applicable copyright, trademark and other law. You are granted a limited, non-exclusive and non-transferable license to access and use this website solely for your personal, non-commercial use, and this license is revocable at any time. You may not (a) distribute, publicly display or publicly perform the website or its content; (b) modify or otherwise make any derivative uses of the website or its content; (c) download (other than page caching) any portion of the website or its content, except as expressly permitted on the website; or (d) use any robots or other data gathering methods on the website or its content. Special rules may apply to the use of certain software and other items provided on this website. Any such special rules are listed as “Legal Notices” on this website and are incorporated into these Terms and Conditions by reference. Any use of the website other than authorized by these Terms and Conditions is prohibited and will terminate your license to access and use this website.

You are granted a limited, non-exclusive and non-transferable license to provide a text hyperlink to the website for non-commercial purposes solely for your personal, non-commercial use, provided that such link does not portray MGE or any of its products and services in a false, misleading or derogatory manner, and provided that the linking site does not contain any adult or illegal material, or any material that is offensive, harassing or otherwise objectionable. This license is revocable at any time.

“MGE,” the MGE logo, and any other names, images, slogans or other matter uniquely identifying MGE and/or any MGE service or product are trademarks of MGE and may not be copied, imitated or used, in whole or in part, without the prior written permission of MGE.


All matter available for downloading from this website (“Software”), generally Portable Document Format files and graphic image files, is protected by copyright law. The use of such Software is governed by the terms of any software license agreement or designated “Legal Notice” accompanying such Software (“License Agreement”). The downloading and use of such Software is conditioned on your agreement to be bound by the terms of the License Agreement.


This website may contain links to third-party websites. These links are provided solely as a convenience to you and not as an endorsement, recommendation or sponsorship by MGE of the contents on such third-party websites. Use of the links and third-party websites is at your own risk, and MGE is not responsible, makes no warranty and assumes no obligation, legal or otherwise, for the content of linked third-party websites and does not make any warranties or representations regarding the content or accuracy of such third-party websites. When you leave this website for a third-party website, these Terms and Conditions no longer apply, whereas the terms, conditions and policies of the third-party website may apply.

This website may contain advertisements and promotions from third parties or otherwise provide information about or links to third-party products or services. Your communications, transactions and other dealings with any such third party are solely between you and the third party, and MGE is not responsible or liable for any loss or damage of any sort incurred as the result of any such dealings.


By submitting any comments, questions, suggestions, ideas, concepts or other communications to the website, or otherwise via email or other means, you grant MGE a nonexclusive, royalty-free, sublicensable and transferable worldwide license to use, reproduce, distribute, display, perform and prepare derivative works of your communications. MGE will be free to use your communications and any ideas, concepts, techniques and know-how therein for any purpose including, but not limited to, developing, marketing, and providing services and products.

When submitting any communications which are intended to be publicly displayed by MGE on this website or elsewhere (“user postings”), you are responsible for the consequences of any such user postings. User postings cannot (a) include material that is copyrighted, unless you are the copyright owner or have the permission of the copyright owner to submit it; (b) include material that reveals trade secrets, unless you own them or have the permission of the owner; (c) include material that infringes on any other intellectual property rights of others or on the privacy or publicity rights of others; (d) include material that is obscene, defamatory, threatening, harassing, abusive, hateful or embarrassing to another user or any other person or entity; (e) include any sexually explicit image; (f) include advertisements or solicitations of businesses; (g) include chain letters or pyramid schemes; (h) include any matter which impersonates another person; or (i) include any matter which is otherwise illegal or which interferes with MGE’s services or other operations.

MGE does not screen user postings in advance and is not responsible for screening or monitoring user postings. MGE does not endorse, recommend or sponsor any contents of any user postings. Any reliance on user postings is at your own risk, and MGE is not responsible, makes no warranty and assumes no obligation, legal or otherwise, for any contents of any user postings and does not make any warranties or representations regarding the content or accuracy of user postings. If MGE becomes aware of a user posting which may not conform to these Terms and Conditions, MGE may investigate such user posting and determine in good faith and its sole discretion whether to remove, or request the removal of, the user posting. MGE has no liability or responsibility to users for performance or non-performance of such activities. MGE reserves the right to remove user postings which are abusive, illegal or disruptive, and expel users and prevent their further access to this website for violating these Terms and Conditions or the law.


This website is based in the United States. MGE makes no claims or warranties or representations that the website and its content are legal or appropriate for access and use outside of the United States and/or by certain users. If you access this website from outside the United States, you do so at your own risk and are responsible for compliance with the laws of your jurisdiction.

The United States controls the export of products and information. You agree to comply with such restrictions and not to export or re-export any content of this website (including Software) to countries or persons prohibited under the export control laws. By downloading any content (including Software), you are agreeing that you are not in a country where such export is prohibited and that you are not a person or entity to which such export is prohibited. You are responsible for compliance with the laws of your local jurisdiction regarding access to, and use, import, export or re-export of, the content.


These Terms and Conditions are governed by the laws of the State of Wisconsin, without respect to its conflict of laws principles. If any provision of these Terms and Conditions is declared invalid, unlawful or otherwise unenforceable by any court having competent jurisdiction, the unenforceability of such provision shall not affect the enforceability of the remaining provisions of these Terms and Conditions, which shall remain in full force and effect. No waiver of any term of these Terms and Conditions shall be deemed a further or continuing waiver of such term or any other term. Except as expressly provided in a particular “Legal Notice,” License Agreement or in material on particular web pages, these Terms and Conditions constitute the entire agreement between you and MGE with respect to the use of this website and its content. The captions/headings in these Terms and Conditions are for convenience only and do not in any way limit or amplify the provisions of these Terms and Conditions.


Privacy Policy


Madison Gas and Electric Company (“MGE”), a Wisconsin corporation, is the owner, operator and data controller of this website (the “Site”). MGE is committed to protecting your privacy and, as a result, has developed this Privacy Policy governing your access and use of the Site (the “Service”). The policies below are intended to clearly inform our users about our privacy practices and procedures, and these policies apply to the Service.

As part of the registration, operation and customization features of the Service, we gather certain types of information from users. This Privacy Policy addresses how MGE collects, uses, discloses, transfers and stores your information. Below we explain the types of information we gather, what we do with the information and how to correct or change the information. Please read this notice carefully. If you do not understand any aspect of this Privacy Policy, please feel free to contact MGE as described at the end of this Policy.


MGE collects two types of information from users: personal data such as name, phone number, mailing address and email addresses (“Personally Identifiable Information”) and non-personal data such as information about traffic patterns on the Service (for example, how many users log on to the Service on a daily basis).


Personally Identifiable Information is information you provide to MGE that can be used to uniquely identify or contact you. You can generally visit the Service without revealing any Personally Identifiable Information about yourself. As part of using some of the Service, such as creating or modifying your account, contacting customer support or otherwise communicating with us, MGE may invite you to provide such information voluntarily. MGE will only collect your Personally Identifiable Information if you voluntarily choose to provide such information. Your Personally Identifiable Information that MGE may collect about you through the Service includes account information data. Account information data includes, but is not limited to, name, mailing address, email address and phone number and, during certain transactions, may include date of birth, place of employment or driver’s license or state identification number.


Some data we collect contains non-personal information. Examples of this type of information include, but are not limited to, the type of Internet browser you are using and the type of computer operating system and device you are using. We may use this information for various purposes including, but not limited to, system administration and enhancement, and to collect information about the volume of use of different features available on the Service.


MGE may store certain information from your web browser using automatic data collection technologies, including “cookies.” Cookies are small pieces of information that are stored by your browser on your computer’s hard drive. When you visit the Site again, the cookie allows the Site to recognize your browser. Cookies may store unique identifiers, user preferences and other information. MGE uses cookies for our legitimate interests including analytics and improving the Service. Specifically, cookies allow the Service to measure activity, make improvements and make updates based on which areas are popular and which are not. Further, cookies are used to improve your user experience. The Service may request the cookie from your browser so that MGE can retrieve the stored Personally Identifiable Information to generate forms so you do not have to manually enter the information each time. We may also store data on your cookie based on options you make on certain forms to enable us to customize information based on your criteria. MGE does not directly or through third parties track your online activity after you leave the Service.

Please note that with most browsers, a user can set his or her browser preferences to show a warning each time a cookie request is received. You may also refuse the use of cookies by selecting the appropriate settings on your browser. By not accepting cookies, you may not be able to take advantage of all features of the Service.

MGE uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”), to collect certain information relating to your use of the Site. Google Analytics uses cookies. The information generated by a cookie about your use of the Site will be transmitted to and stored by Google. MGE uses Google Analytics to improve the online experience of visitors to the Site. Further, Google may use cookies to serve ads based on a user’s prior visit to the Site, and they may show ads for the Site on search engine result pages and other websites across the Internet. MGE also uses Google Analytics data to inform and optimize such ad campaigns based on a user’s prior visits to the Site.

You may opt out of personalized ads by visiting the Google advertising Opt-out page. In addition, you may also opt out of a third-party vendor’s use of cookies by visiting the Network Advertising initiative opt-out page at:


Further, you may opt out of our use of Google Analytics by visiting the Google Analytics Opt-out page.


The Service uses both the Personally Identifiable Information and non-personal information we collect for a variety of purposes and for our legitimate interest. For example, we use your information to better understand your needs and provide you with better products and Service. Specifically, we use your information to communicate back to you; to update you on programs, services and benefits; to improve and monitor the efficiency of the Service; and to enhance your use of the Service.


MGE may share your information with service providers, vendors, contractors and other third parties, such as Focus on Energy and Home Energy Plus (1) to comply with MGE’s legal obligations as a public utility, (2) to enable such third parties to provide energy-related services and/or products to you on behalf of MGE, and/or (3) for other business purposes consistent with MGE’s commercial relationship with you. All sharing of information is subject to appropriate confidentiality and security requirements.


MGE has no intention of collecting personal information from or offering the Service to children under the age of 13. If a child under the age of 13 has provided us with Personally Identifiable Information and if the parent or guardian of the child would like the provided information deleted from our database, MGE asks that a parent or guardian of the child contact us as described at the end of the Privacy Policy. MGE will use reasonable efforts to delete such information from its database. Further, if we learn that MGE’s Service has collected Personally Identifiable Information from a child under the age of 13, MGE will take reasonable steps to promptly delete that information.


MGE strives to maintain the accuracy and integrity of the information collected through the Service. To correct or change your registration information, click on the “My Account Profile” located within the user portal of the Service. To have us correct other personal information that you believe may be incorrect, contact us as described at the end of the Privacy Policy.


MGE is committed to taking reasonable steps to ensure the security of your information. To prevent unauthorized access, maintain data accuracy and ensure the appropriate use of information, we have put in place appropriate procedures to safeguard and secure the information we collect online.

All data is stored and secured with encryption on MGE computers or on computers owned by services hired by MGE. When data is ready to be destroyed or disposed of, MGE will follow all applicable laws and regulations and take measures to ensure that all such records and data are destroyed and unrecoverable.


MGE’s Service may provide links to third-party websites. MGE does not own, control or operate the links or their respective websites, and MGE is not responsible for the privacy policies, practices or content of such websites. The inclusion of any link does not imply endorsement of any such website. If you have questions about how other websites may use your information, please consult that website’s privacy policy.


Under the California Consumer Privacy Act (the “CCPA”), California residents have several rights, including: (1) the right to access or disclosure of their data, (2) the right of data portability, (3) the right to deletion or erasure of their data, (4) the right to restrict processing of their data, and (5) the right to object to processing of their data. Specifically, you have the right to request that MGE disclose certain information to you about our collection and use of your personal information, including: (1) the categories of personal information we collected about you, (2) the categories of sources for the personal information we collected about you, (3) MGE’s commercial purpose for collecting or selling that personal information, (4) the categories of third parties with whom we share that personal information, (5) the specific pieces of personal information we collected about you, and (6) information regarding the sale of your personal information, if applicable. You also have the right to request the deletion of your personal information subject to exceptions in the CCPA. To submit a request to delete your personal information, contact us as described at the end of the Privacy Policy. Pursuant to the CCPA, MGE will not discriminate against you for exercising any of your CCPA rights. Accordingly, MGE will not deny you services, charge you different prices or rates for services, provide a different level of service or suggest any of the aforementioned.

Some of the above-mentioned rights are complex, and not all of the details have been included. Accordingly, you should refer to and review the relevant laws and guidance from regulatory authorities for a full explanation of such rights. If you would like to exercise any of these rights or for further information regarding these rights, please contact us as described at the end of this Privacy Policy.


MGE may need to update this Privacy Policy from time to time. If we decide to change our Privacy Policy, we will post an updated Privacy Policy on this page. We will notify you by revising the “Last Updated” date at the top of the Privacy Notice, and in some cases, we may provide you with additional notice, such as a statement on our homepage or sending you an email notification, so you are always aware of what information we collect, how we use it and under what circumstances we disclose it. Your continued use of the Service and/or continued provision of Personally Identifiable Information and non-personal data to MGE will be subject to the terms of the then-current Privacy Policy.


All information obtained by MGE will be collected, stored and used in compliance with all applicable laws.


You may opt out of receiving newsletter and giveaway communications through email, SMS messages and other messaging forms from MGE by following the opt-out instructions provided in such communications. You may also opt out by contacting us at the information provided at the end of this Privacy Policy. If you opt-out, MGE may still send you non-promotional communications, such as security notifications related to your online account.


Your privacy concerns are important to us. Please email, call or write to us at the contact information listed below with any further questions or concerns regarding this Privacy Policy, to obtain your Personally Identifiable Information, to submit a request to delete your personal information or to obtain information regarding our policies in the event of a compromise of your personal information. Only you may make a request related to your personal information or on behalf of your minor child. The request must provide sufficient information that allows MGE to reasonably verify your identity and must provide sufficient detail that allows us to properly understand and respond to your request.

Madison Gas and Electric Company

Address:   Madison Gas and Electric Co.
                  623 Railroad St.
                  Madison WI 53703

Email:   mge@mge.com

Phone Number:   608-252-7222
                            1-800-245-1125 (toll free)