FOCUS ON ENERGY® logoFOCUS ON ENERGY® Incentives for Wisconsin Homeowners

FOCUS ON ENERGY®, Wisconsin utilities’ statewide energy efficiency and renewable resource program, works with residents and businesses to install cost-effective energy efficiency and renewable energy projects. Since 2001, Focus on Energy has provided incentives to more than 2.7 million homeowners.

Throughout the year certain products and services are eligible for cash-back rewards or incentives. Find a program and save!

  • Energy-Saving Pack
    Do you know a simple way to use less energy and save money? Sign up for a free energy-saving pack to be delivered to your home. Each pack contains a variety of products such as ENERGY STAR® LED light bulbs, a high-efficiency showerhead water-saving faucet aerators and more.
  • Smart Thermostat Incentive
    Buying a smart thermostat just got even smarter! If you’ve been thinking about upgrading your thermostat, Focus on Energy now offers a $50 incentive on smart thermostats. Learn more about qualifying models and how you can increase your comfort and decrease your energy bills.
  • Home Energy Assessments
    Consider taking a comprehensive, whole home approach when looking to boost comfort and energy efficiency. Start with a home energy assessment. After the assessment, you’ll receive a clear roadmap of recommended improvements, cash incentives and guidance to help you use energy smarter.

To learn more about Focus on Energy and other available incentives, visit

Federal tax credits

Energy StarENERGY STAR® also offers federal tax credits for energy efficient products. Examples of items that may qualify for federal tax credits are furnaces, water heaters, insulation, etc.

The tax credit information contained within this website is provided for informational purposes only and is not intended to substitute for expert advice from a professional tax/financial planner or the IRS.

Energy assistance

For help paying your bills, learn more about the energy assistance options available to you.

For answers to your energy questions, please contact our Home Energy Line at (608) 252-7117 or email Ask the Experts at