MGE Connect

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As part of MGE's Energy 2030 framework, we are advancing new technologies to help customers save energy, control costs and reduce our collective impact. By working with our customers, we can reach our target of net-zero carbon electricity by 2050.

Connect with us, get rewards

MGE residential electric customers with eligible smart thermostats will receive a $50 reward upon acceptance into the program. Beginning in the second year, participants will receive a $25 reward for each completed summer season (June through September).

Request to enroll

To determine if you have an eligible smart thermostat, visit our frequently asked questions page. Once your enrollment request is received, we will review your account information and, if space is available, enroll you in MGE Connect. We may contact you if there is more information needed to complete our review.

If you have any questions, please email us at or reach out to MGE's Home Energy Line at 608-252-7117 weekdays from 8 a.m. to 4:30 p.m.

To learn more about the program, visit the FAQ.

How it works

  • Program participants will receive a $50 digital gift card from Tango Card upon acceptance into the program. Beginning in the second year, participants will receive a $25 digital gift card from Tango Card for each completed summer season (June through September).
  • During hot and humid days when energy use is higher than normal, MGE may call an "event." These events help us reduce our peak demand, improving the reliability of the grid and reducing long-term costs.
  • Temperature increases to thermostats during events will range from two to four degrees and last no more than four hours. Most events begin with a precooling period to help offset minor adjustments later in the day.
  • Adjustments will occur June through September during non-holiday weekdays from noon to 9 p.m. Participants can change temperature settings or opt out of events at any time. 
  • An average event is usually two hours in length, with a one-hour pre-cooling period prior to the event. Most events are called between 2 p.m. and 7 p.m.

Who is eligible to join? 

To enroll, you must be an MGE residential electric customer with an eligible, internet-connected thermostat used to control your air conditioning. 

If the information on your thermostat enrollment does not match the information on the MGE account, we may contact you to confirm your eligibility and enrollment. For those customers who have multiple devices, you are only eligible for a single enrollment and participation incentive unless you have multiple air conditioners being controlled. If you believe you qualify for multiple incentives, please reach out to us directly at after enrolling and we will work with you to determine your incentive level. 

Participation is limited to 6,000 devices in 2023. Once the program is at capacity, we will add incoming applications to our waiting list. These waiting list applications will be reviewed as space becomes available to join the program.

Working together to save energy

Electric use peaks during stretches of hot, humid days when air conditioners are running in a majority of homes and businesses. These periods of high electric use put pressure on utilities to generate and distribute enough electricity to everyone who needs it. The graph below shows how energy use is reduced during a typical event.Energy Use Reduction

Programs like MGE Connect, Charge Ahead, Charge@Home, and On Demand Savings for large business customers help us better understand the potential for managing our collective energy use and reducing electric peaks using smart technologies.  

Additional resources