Green Masters

Green Masters Program logo

MGE named Green Master for 10th time.

For the 10th year in a row, MGE has attained the highest level of the Wisconsin Sustainable Business Council's (WSBC) Green Masters Program®.
The WSBC's statewide sustainability program began as an action manager for sustainability, emphasizing the implementation of specific actions related to identified sustainability topics. It evaluated participating companies on their sustainable actions in nine primary areas.
In 2023, the WSBC revamped the Green Masters Program and the requirements for attaining Green Master status. The WSBC now ranks organizations against what are considered best practices in sustainability and ESG (Environmental, Social, Governance) pillars. The number of categories went from nine to 15, and they're organized under four specific areas.
Environment addresses the impact on the natural environment.

  • Energy management
  • Greenhouse gas management
  • Sustainable transportation
  • Water resource management
  • Biodiversity and ecological impacts
  • Waste management
  • Materials management
  • Product circularity and life cycle management
Society recognizes the role of businesses in society and the expectation that a business will contribute positively to society.
  • Community impacts
  • Customer welfare
Workforce addresses the impact on a company's workers and the vital role of the workforce in creating long-term value for a company.
  • Employee health and safety
  • Employee experience
  • Diversity, equity and inclusion
Governance and Leadership addresses the role of leaders and decision-makers in integrating sustainability throughout an organization's value chain.
  • Ethical governance and sustainable leadership
  • Supply chain management

Achieving Green Master status

To achieve Green Master status, a company must score higher than 75% on average in at least 10 of these categories. Being named a Green Master signifies that MGE has identified and is effectively managing all material sustainability issues and performance related to those issues.

Sustainability commitment

Our employee-led Sustainability Steering Team serves to help ensure the company takes a global and proactive approach to sustainability. The team helps direct new and ongoing activities supporting sustainability initiatives at MGE such as benchmarking, Green Tier and Green Masters.

MGE is one of 24 companies that met the requirements for Green Master certification in 2023. Nearly 100 Wisconsin businesses currently participate in the Green Masters Program. MGE was the first utility to be recognized as a Green Master in 2014.

Learn more about MGE's corporate responsibility and sustainability efforts in our Corporate Responsibility and Sustainability Report.