Message from the CEO

Español Jeff KeeblerFrom Jeff Keebler, Chairman, President and CEO

To Our Valued Customers:

Since announcing our Energy 2030 framework, we have moved forward on a number of new initiatives. Our efforts reflect the valuable input we have received from customers and stakeholders, and we wanted to give you an update. Working together, we can reach our goal of a more sustainable future.

MGE has the goal of providing our customers net-zero carbon electricity by 2050. This is an aggressive goal, and it will require technologies not yet commercially available or cost-effective, but it is where we need to be. We need ambitious and crucial reductions in carbon emissions that align with the work of the scientific community, specifically the Intergovernmental Panel on Climate Change and its assessment of limiting global temperature increases to 1.5 degrees Celsius by 2050.

MGE already has been on a path to reduce carbon, targeting carbon reductions of at least 80% by 2050 and 40% by 2030 from 2005 levels. Since establishing our carbon reduction targets, we have always said that if we can go further faster by working with our customers, we will.  

MGE is on the path toward deep decarbonization, pursuing globally recognized strategies to achieve an ambitious goal that is consistent with the latest climate science. And, consistent with the science, we fully expect to achieve carbon reductions of 65% by 2030. Our 2030 and 2050 carbon reduction goals reflect our vision and signal our direction but do not determine our pace.

Here is an update on some of our recent initiatives:

  • Our new 66-megawatt Saratoga wind farm—our largest wind farm to date—came online in early 2019 in northeast Iowa.
  • We also purchased a share of the Forward Energy Center wind farm in Wisconsin to help provide cost-effective clean energy to our customers. When combined with Saratoga, this grows our MGE-owned wind generation by more than 200%.
  • We are building two large solar projects with WEC Energy Group. MGE's ownership share will be 150 megawatts.
  • Our Shared Solar program in partnership with the City of Middleton came online in 2017. It is fully subscribed, and we have expanded the program with a large-scale solar installation at Middleton Municipal Airport.
  • We are helping large customers create customized renewable energy solutions to power their businesses through a new, innovative program. In October 2020, we received approval to build a 20-MW solar project in Fitchburg to serve customers under our Renewable Energy Rider program. We are also partnering with Dane County under the program to build a 9-MW project at Dane County Regional Airport to serve county operations.

In addition, we are helping to transform transportation in the Madison area by advancing electric vehicles through partnerships with our customers at homes, at businesses and with fleets. The electrification of transportation is recognized as a key strategy for reducing carbon emissions. We have partnered with the City of Madison Metro Transit to secure federal funding for electric buses and charging infrastructure. MGE provided financial and in-kind support as well as expertise to support the City's electrification efforts.

Also important is our continued work to help customers use energy efficiently with technology-based programs to reduce and manage their energy use. We thank our customers for partnering with us, and we look forward to building a cleaner, smarter energy future together.


Jeff Keebler