Simpler Time-of-Use Schedule in 2027
Effective January 1, 2027, MGE customers on a Time-of-Use (TOU) rate will transition to a new rate structure.
Electricity costs vary throughout the day depending on periods of higher and lower demand on the grid. The new structure better aligns electric rates with periods of highest demand while providing a more streamlined set of pricing periods.
On-peak periods, when demand on the electric grid is highest, have the highest energy rates.
What does this change mean for my business?
The impact will vary by business, depending on unique energy-use patterns. Review your energy-use patterns to better understand what this change may mean for your business.
Businesses that can shift some energy use from on-peak periods may have opportunities to better manage energy costs. Examples may include:
- Electric vehicle (EV) charging
- Refrigeration pre-cooling
- Building automation controls
- Water heating
- Industrial process scheduling
- Energy storage
Every operation is different, and TOU rates may affect customers differently. MGE is committed to providing clear information and resources to help customers understand the change and prepare for the transition.
What should I do now?
- Review your current energy-use patterns.
- Use MyMeter to review your energy-use patterns, set usage alerts and more to see how this change may impact you. MyMeter is available to all MGE business customers in My Account.
- Learn when the new TOU periods apply.
- Identify operational flexibility where practical.
- Watch for additional information from MGE throughout the rest of 2026.
- Contact MGE’s Business Customer Relations team if you have questions.
Frequently Asked Questions
Not necessarily. Impacts will depend on your business's usage patterns.
Rates will depend on the schedule that you take service under. We can review your historical usage and provide an estimate of how the new TOU rate structure may affect your bill. Please contact MGE’s Business Customer Relations team for more information.
That depends on your business and operational needs. Some customers may consider re-evaluating their timers and equipment schedules, such as thermostat schedules, to determine if changes are needed.
Review the upcoming TOU pricing periods, become familiar with your energy-use patterns and watch for future communications from MGE.
Contact MGE’s Business Customer Relations team at Business@mge.com or 608-252-7000.
