Charge Ahead is Evolving
We've heard from MGE Charge Ahead participants about opportunities to improve the program experience. We listened, and we're making changes.
MGE plans to transition Charge Ahead to a new smart charging platform. Our goal is to provide a simpler, more reliable experience for participants. While the technology that supports Charge Ahead will change, we remain focused on helping EV drivers charge smarter, earn rewards and support a more efficient electric grid.
Explore the FAQ below to learn more.
Frequently Asked Questions
Participants said that they want a more seamless, reliable charging experience. This transition makes participation easier while still providing the benefits—and peace of mind—when it comes to your smart charging options.
No. MGE's Charge Ahead program will continue with a new platform that supports making your participation a smoother experience.
No. The transition to the new platform is not expected to affect what you pay. However, the same factors that influence your bill today, such as charging time and usage, may impact costs over time.
Yes. Eligible customers who complete the transition and remain enrolled will continue to receive available program incentives. MGE will transition incentive payout schedules when the new platform, EnergyHub, launches. Under EnergyHub, incentives will be delivered through prepaid credit cards, biannually.
To continue participating, you'll need to enroll on the new platform and connect a compatible vehicle or charger.
Customers may qualify through:
- A compatible electric vehicle (EV). Initially, this will only include Tesla models.
- We will look to expand eligible vehicles in 2027.
- A compatible ChargePoint or Emporia charging station.
We'll provide additional compatibility details and enrollment instructions before the transition begins.
You may still be able to participate using a compatible vehicle or charger. We'll provide information about eligible options and help you understand your choices.
Not much. You'll continue to set charging preferences, manage your charging schedule and override smart charging whenever you need to.
No problem. You'll keep the flexibility and control over your charging preferences.
Absolutely. We'll provide clear instructions, resources and customer support to help you complete the transition as smoothly as possible. You can reach us at askexperts@mge.com.
We anticipate adding additional eligible equipment in 2027 and will provide a more precise time frame at a later date.
