CEO Message: Working Together for a More Sustainable Future

Jeff Keebler

From Jeff Keebler, President and CEO

Dear Madison Gas and Electric Customer,

Thank you for taking the time to explore our Energy 2030 framework. As a valued customer, your interest and participation in our community's energy future is important. Customer and community feedback helped to shape our long-term direction under Energy 2030.

This is a dynamic period in the energy world. How we generate, deliver and use energy continues to change rapidly. New technologies, such as smart thermostats and electric vehicle home charging units, offer us innovative ways for working with customers to conserve energy and better manage their use of it.

MGE is your partner in navigating this exciting energy landscape. We call it the power of working together. By working together, we can accomplish our shared energy goals and create a more sustainable future for generations to come.

Our Energy 2030 framework has a number of objectives related to energy efficiency and conservation, new products and services and customer engagement. It also sets a couple of high-level goals:

  • Greater use of renewable resources: MGE will transition to 30% renewable energy by 2030 and 25% by 2025.
  • Further reduced carbon dioxide emissions: MGE will work with customers to reduce carbon emissions 40% from 2005 levels by 2030.

Already, we've taken significant steps to offer our customers a cleaner energy future.

  • In November 2017, state regulators approved our plans to own and operate a 66-megawatt wind farm near Saratoga, Iowa. The project is MGE's largest wind farm to date, and is expected to become operational in late 2018.
  • In January 2017, our unique Shared Solar pilot project became operational. The 500-kilowatt project in partnership with the City of Middleton offers residential customers the opportunity to purchase locally generated solar energy. The project's innovative design could make it a state and national model for future community solar projects.
  • In 2016, we reached an agreement to reduce our ownership share in the coal-fired Columbia Energy Center in Portage, Wis., as part of our pledged transition away from coal.

And, we continue to collaborate with the City of Madison as it works toward fulfilling its own Energy Work Plan, which we support.

MGE recently worked with the City to secure a federal grant for three all-electric, no-emission buses for Metro Transit. As part of the City's grant application, MGE submitted a letter of support and pledged to provide:

  • 100% of the required local matching funds for charging infrastructure.
  • Continued in-kind support and expertise to address technological issues and facilitate cost-effective and efficient use of energy.

We hope to advance shared energy goals together with the City.

Energy 2030 continues MGE's ongoing efforts toward a cleaner energy future. Improved, more efficient and cost-competitive technologies, combined with your continued interest and engagement, will help us reach our common goals. I encourage you to stay informed by visiting


Jeff Keebler
President and CEO