Vol. 23   No. 2
Summer 2017
  • MGE Talks Business
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Jeffrey Keebler Succeeds Gary Wolter as MGE President and CEO

Jeffrey Keebler Succeeds Gary Wolter as MGE President and CEO

Jeff Keebler became MGE's President and CEO in March.

On March 1, 2017, Jeffrey Keebler, a 22-year veteran of MGE, succeeded Gary Wolter as President and CEO of Madison Gas and Electric (MGE). Keebler most recently served as MGE's Senior Vice President of Energy Supply and Planning.

The transition in leadership is part of the company's succession planning. MGE's commitment to safe, reliable electric and natural gas service, and to customer service will continue.

"Safe, reliable energy is our top priority," Keebler said. "We know it's important to our business customers who rely on us to power their businesses. As one of the most reliable electric service providers in the country, MGE understands our obligation to you."

Keebler was instrumental in developing the company's Energy 2030 framework for the future. Energy 2030 is shaped by cleaner energy, reduced emissions, energy efficiency, innovative products and services, and ongoing customer engagement.

"A lot of Jeff's career has been spent thinking about how to transition to the generation of the future," Wolter said of his successor.

"Sustainability is increasingly important to many of our local businesses," Keebler said. "We're working to create a more sustainable future through cleaner energy sources. We'll also continue to work with our business customers to help their operations be more energy efficient through the use of innovative technologies and new programs."

Under Energy 2030, MGE will harness the power of new, more cost-competitive technologies. In April, MGE filed an application for regulatory approval to build its largest wind farm to date in Saratoga, Iowa. The 66-megawatt wind farm, if approved, will provide enough energy to power about 47,000 homes.

"Decreased costs and increased efficiency of today's wind turbines allow MGE to increase its ownership of renewable energy resources, reduce carbon emissions and provide clean energy cost effectively," Keebler said of the Saratoga proposal.

MGE also is introducing a Smart Thermostat Demand Response pilot program for residential electric customers to help manage summertime peak demand and last year, the company began recruiting residential electric customers for its electric vehicle home charging pilot program called Charge@Home.

"The types of products and services customers want to use are becoming more and more available, and they're becoming available at a price that makes economic sense," Keebler said of the industry's ongoing evolution.

Keebler has a Bachelor of Science Degree in Finance and Economics from the University of Wisconsin-La Crosse and a Master of Business Administration from the University of Wisconsin-Whitewater. He has held various leadership positions at MGE in Energy Supply, Rates, Generation Planning, Information Technology, Customer Service and Human Resources.

Keebler also was appointed to the boards of MGE and its parent company, MGE Energy. Gary Wolter remains Chairman of the Board of both companies.

Hear from Keebler in a brief video about our energy future.