Lyft Partnership

MGE has partnered with Lyft to grow awareness of the benefits of electric vehicles (EV). This partnership is a unique opportunity for Madison-area residents to ride in an EV and experience what they have to offer.

Incentive to drive!

Madison-area EV drivers who sign up with the rideshare company could receive a $500 bonus and a 50% discount on the cost of EV charging (by joining our EV Owners Group) at MGE's more then 35 public charging stations. MGE's charging network is powered by wind energy and includes four DC fast chargers, which can provide 60 to 80 miles of range in 20 minutes.

EV drivers know there's a lot to love about their vehicles. This is an opportunity to share what they know with their customers! For example, EVs offer:

  • Convenience—no more trips to the gas station and no more oil changes.
  • Instant torque.
  • Fuel and maintenance savings.

Sign up to earn a $500 bonus and share why you decided to "go electric."

Here's how it works

  • Interested drivers must have an all-electric or plug-in hybrid electric vehicle to qualify.
  • Drivers must complete 30 rides within 30 days of approval.
  • Offer applies to approved driver applicants only.

Apply now

*Terms apply. Visit this link for more details.

MGE's commitment to sustainable transportation

Transportation accounts for 29% of greenhouse gas emissions in the United States. The electrification of transportation is considered a key strategy for reducing carbon emissions.

MGE is working to reduce carbon dioxide emissions at least 40% from 2005 levels by 2030 and is targeting net-zero carbon electricity by 2050. In addition to growing our use of renewable resources and engaging around energy efficiency, MGE is working with customers, stakeholders, municipalities, community partners and others to grow the use of EVs and to facilitate charging options throughout our community.

Visit to learn about available EV models, charging opportunities, cost, benefits and more. And, for news and features about EVs, visit EV Rider.