Substantial Discounts Available on 2016 Nissan LEAF® Electric Vehicles

Madison, Wis., July 28, 2016—Madison Gas and Electric (MGE), Wisconsin Clean Cities (WCC) and Zimbrick Eastside Nissan announced today a special offer beginning Aug. 2 to save $8,231 and provide 0% financing for 72 months on 2016 Nissan LEAF® electric vehicles (EVs). This discount, coupled with available federal tax savings, allows drivers to save nearly 50% on a new, all-electric LEAF.

2016 Nissan Leaf Offer

  • MGE, Wisconsin Clean Cities and Zimbrick Eastside Nissan announce offer to save nearly 50% on 2016 Nissan Leaf® electric vehicles at Zimbrick Eastside Nissan.
  • Special offer runs from Aug. 2 through Sept. 30.
  • For nearly a decade, MGE has encouraged alternatives to gasoline- and diesel-fueled vehicles.
  • Encouraging the use of electric vehicles is important for our environment and part of MGE's commitment to support new technologies under our Energy 2030 framework.
  • For more information, visit mge.com/driveelectric.

"We're excited to team up with MGE and WCC to offer a substantial discount, making the Nissan LEAF available to a wider audience," said Scott Ericson at Zimbrick Eastside Nissan. "The 2016 models are 100% electric, emit zero tailpipe emissions and offer a range of up to 107 miles on a single charge."

The negotiated discount program has been successful in greatly increasing the number of EVs on the road in other parts of the country. "This program supports our mission to reduce our dependence on foreign oil and harmful emissions in our cities," said Lorrie Lisek, executive director of WCC.

For nearly a decade, MGE has encouraged alternatives to gasoline- and diesel-fueled vehicles. In addition to the extensive network of public charging stations offered by MGE, MGE has been partnering with EV owners to learn how vehicle charging affects home electricity use. Soon, MGE will offer EV home charging systems through a pilot program.

In addition, MGE works with local employers, developers and property managers to assess their needs and implement charging initiatives within their facilities. "Encouraging the use of EVs is important for our environment and is part of our commitment to support new technologies under our long-term Energy 2030 framework," said Debbie Branson, new market manager at MGE.

Interested customers can contact Zimbrick Eastside Nissan directly for pricing information, model availability and special lease options. For more information, visit mge.com/driveelectric.

About MGE
MGE generates and distributes electricity to 146,000 customers in Dane County, Wis., and purchases and distributes natural gas to 152,000 customers in seven south-central and western Wisconsin counties. MGE's parent company is MGE Energy, Inc. The company's roots in the Madison area date back more than 150 years.

About Wisconsin Clean Cities
WCC is a 501(c)(3) tax-exempt, stand-alone nonprofit organization that was designated as the 12th Clean Cities Coalition on June 29, 1994, through the U.S. Department of Energy's Clean Cities Program. WCC was founded on the principle that motivated individuals working together for common goals to best accomplish our nation's objectives. In almost 100 coalitions, government agencies and private companies voluntarily form partnerships that meet the objectives of improving air quality, developing regional economic opportunities and reducing the use of imported oil.

About Zimbrick
Zimbrick, Inc., currently carries 16 vehicle franchises, complemented with award-winning service departments and four body shops. Zimbrick is a family owned local business and has been serving the people of Dane County for over 51 years. You can find all of the Zimbrick locations online at www.zimbrick.com.

Steven Schultz - Madison Gas and Electric
608-252-7219 | sbschultz@mge.com

Lorrie Lisek - Wisconsin Clean Cities
414-221-4958 | info@wicleancities.org

Monica Winkler - Zimbrick Eastside Madison
608-230-0951 | monica.winkler@zimbrick.com